Rachita is a product leader and an entrepreneur with over a decade of experience in product management. She currently is the Head of Product for Ads and Promotions Platform Group at Gojek – a GoTo company. A firm believer of advertising being a staple to human growth, her areas of expertise and work are building products and platforms that enable ads to be privacy-first and for people rather than from people.
She is also the founder of FamousEnuf, one of India’s first micro-influencer marketing platforms. It was funded by Facebook’s FbStart program and was later acquired by Xoxoday which is now owned by Giift – a global leader in loyalty marketplace.
Rachita has completed her b-school education from the Indian School of Business and is an alumnus of the Global Innovation Program at the Stanford Graduate School of Business. She is a celebrated speaker on advertising technology and the data science behind it.