Parmjeet is working as a Director Data Analytics leading Data analytics practice at Publicis Sapient India. She is a passionate data evangelist who has worked across various businesses including retail, auto, BFSI, and travel and hospitality with key focus on designing solutions to address business problem using data at the core. She has worked in optimizing the customer journeys for better engagement and conversions leading to business outcomes and making businesses realize the benefits from their investments in digital transformation. She has been involved in building successful diverse teams and is a big supporter of women in tech. She is a mentor, ally for Diversity, Equity & Inclusion and a motivational speaker