As the Director of Analytics at Nykaa, I’m leading the transformation of our organization from a ‘Data Support’ function to a truly ‘Data-Led’ approach, driving insights across both Business and Product analytics. With over 14 years of diverse experience spanning eCommerce, fintech, banking, and retail, I possess a deep expertise in leveraging data to unlock growth by gaining a comprehensive understanding of both customer behavior and product dynamics. My core strength lies in translating data into actionable insights that inform strategic decision-making at the executive level, delivering meaningful impact on both topline and bottomline performance. I am passionate about building high-performance teams and collaborating with industry leaders to shape and mentor the next generation of Data & Analytics professionals.