Geetika Goel

India has the largest cattle population in the world, with approximately 308 million cattle—about 33% of the global total. However, the average milk productivity in India is significantly lower than the global standard, with Indian cows producing just 750 kilograms of milk per year compared to the global benchmark of 2,000 kilograms. At Krushal, we are dedicated to transforming this scenario. Through our healthcare and advisory services for dairy farmers, we have achieved remarkable results in just two years. By working directly with farmers and in collaboration with dairies, we’ve increased milk production by an impressive 40–50%. Moreover, farmers enrolled in our programs are now delivering antibiotic-safe milk to dairies—a major advancement in enhancing the quality of milk available to consumers. Technology has been the cornerstone of our success. From our mobile app, empowering field veterinarians, to advanced tools that detect antibiotics in milk and alert milk collection centers, every innovation ensures healthier cattle, cleaner farms, and milk that is both abundant and of superior quality. Together, we’re shaping a future where Indian dairy farming is both productive and sustainable. In fact, we have realized that the optimizations and scale we are able to achieve with our technology, there is really no geographical barrier for us, we can easily go global.